Welcome to PIERS Intelligence@Work,
designed to help businesses uncover opportunity in
today’s global marketplace.

Volume 2, Issue 1 
Opportunity Alert  Discovering a Global Dimension
One bank identified untapped demand for its lucrative trade financing products within its existing customer base.
Strategic Hit   Fixing Liability
PIERS historic data can supply the evidence needed in asbestos cases where the claim of injury is made years – or decades – after exposure.
Hot Topic  Tagging Textiles
The Department of Commerce is pushing for high-tech – and low-cost – anticounterfeiting measures in 2004.
Snap Shot  Before CAFTA
U.S. trade with Central America looks due for a boost.

More Resources

Level playing field

Fast-track development of high-tech ID tags for textiles is just one element in the administration's efforts on behalf of U.S. textiles ... a readjustment that's urgently needed, according to the American Textile Manufacturers Institute.

For a complete summary of government activity, see Commerce's October 2003 "Second Report to the Congressional Textile Caucus on the Administration'’s Efforts on Textile Issues."

Commerce's Office of Textiles and Apparel (OTEXA) Web site also provides updated information on applying for safeguard actions in response to unfair Chinese imports.

For the U.S. industry advocate's news and opinion, go to the American Textiles Manufacturers Institute Web site.


Tighter security bars theft

Before there was C-TPAT, there was TAPA – Technology Assets Protection Association – a group formed in 1997 to help reduce supply-chain losses. Many credit the private-sector TAPA with helping the Customs-Trade Partnership Against Terrorism holding its recommended security measures to strict cost-benefit standards. The Journal of Commerce reviews the impact of TAPA security standards in "A widening anti-theft umbrella."

Country of origin marking

Learn U.S. statutory and regulatory requirements at a February 11 conference sponsored by international trade association NEXCO. Speaker Robert Leo is a partner in Meeks & Sheppard, a Customs and International Trade law firm based in New York City.
Click here
for registration information.

Customs Security Measures:
Facilitating Trade Flows and Anti-Terrorism Efforts

Suzanne Richer will present new 24-hour manifest rules for imports and exports at NEXCO's seminar on January 29. She'll review trade security programs including: C-TPAT, Operation Shield America, Container Security Initiatives and more. Suzanne is President of Customs and Trade Solutions Inc. based in Princeton, NJ. Register to attend this seminar at www.nexco.org

Central America – and Guatemala – in depth

PIERS new Guatemala database is the latest addition to PIERS Latin American market intelligence. To learn more about PIERS complete coverage of waterborne import-export trade between Guatemala and the U.S., log on to www.piers.com/piersproducts/, or call +1 800 952 3839, ext. 7128.

PIERS Trade Horizons offers current analysis of CAFTA and other trends that will affect U.S. trade with Central America. The Winter 2004 issue is available now. Log on to www.piers.com/piersproducts/, or call +1 800 952 3839, ext. 7128.

Visit PIERS at INFORMEX in Las Vegas

Global buyers and sellers of custom chemical products and services will come together to explore business opportunities at INFORMEX 2004. You can learn more about how PIERS can help you find new trade opportunities in this sector when you visit PIERS at Booth # 2454 January 19-22. Click here for more information.

About PIERS

PIERS – the Port Import Export Reporting Service – was launched by The Journal of Commerce as its first venture in electronic information over 30 years ago. Based on U.S. Customs import-export documents, and backed by reporters at every port, the PIERS database is the most timely, accurate, and comprehensive source of import and export information on the cargoes moving through ports in the U.S., Mexico, Latin America, and Asia.

To learn more about PIERS, visit http://www.piers.com/

Contact PIERS
Lisa Wallerstein,
Marketing Director
tel: +1 973 848 7026
email: info@piers.com

 
Opportunity Alert  Discovering a Global Dimension
 


PIERS helped a regional bank discover that one current customer’s business had a global dimension ... and a need for trade financing that was being met by a competitor.

One year – and some highly targeted marketing – later, that same customer is the bank’s top growing revenue generator.


"The bank ran its customer list against the PIERS list of import-export companies in one of the states it serves," says PIERS representative Joe Davis.

"For a small dollar outlay, the bank identified untapped demand for its more lucrative trade financing products within its existing customer base."

In contrast to interest-based commercial lending, Davis explains, such trade finance services as import-export letters of credit and remittances are fee-based and typically incur minimal charges for capital ... and so yield better return for banks.

"In just one year, from just one customer, the bank has realized a 50-fold return on its initial investment."

Davis adds that PIERS data also helps bankers close deals quickly because they’re able to qualify customers based on the volume and value of their commercial activity.

To learn more about PIERS specialized trade finance database, log on to www.piers.com/piersproducts, or call +1 800 952 3839, ext. 7128.

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Strategic Hit  Fixing Liability

 

The plaintiff recalled – rightly – the dust from the bags of asbestos he'd haul up from the holds of ships of a certain freight line back in the 1950s. He thought his exposure to airborne particles of the mineral when he was a stevedore all those decades ago was responsible for his mesothelioma now – and he is very probably correct.

But he was mistaken in remembering a well-known corporate logo on the bags of asbestos.

"PIERS was able to provide the corporation’s defense attorneys with detailed historic data on shipments to the port at the time in question," says PIERS consultant Wael Jarous. "The evidence was clear: The corporation's products were not shipped to that port. The corporation could not be held liable for this plaintiff''s illness."

Jarous is often called upon to supply PIERS trade data for use in product liability and toxic tort cases. Another recent example: A contractor's claim that a worksite was asbestos-free was refuted by shipping records showing when asbestos entered the stream of materials for the project. "We just had to go further back in the supply chain," he explains.

"PIERS data is accepted as authoritative evidence in court," Jarous says. "Our historic data is especially useful in cases where many years elapse between exposure and injury, and exposure may have been from several sources."

To learn more about how PIERS trade data can help bring the facts of a legal case into focus, log on to www.piers.com/piersproducts/, or call +1 800 952 3839, ext. 7128.

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Hot Topic  Tagging Textiles
 

The U.S. Department of Commerce is pushing the development of high-tech ID tags for "made in the USA" textiles.

The stakes are high: 45% of all U.S. customs duties collected come from textile and apparel shipments ... and
clothing is the No. 3 illegal import, according to Commerce.

 

The idea is to make source codes and other identifying information part of the warp and woof of textiles.

Three technologies recommended by the Oak Ridge National Laboratory have won Commerce's backing for fast-track development:
fluorescent-ultraviolet marking, nanobarcode particles, and DNA-based marking.

While the Oak Ridge Lab is working on a combination of fluorescent-ultraviolet markings and nanobarcodes, the private sector is developing the DNA and fluorescent-ultraviolet techniques.

Applied DNA Sciences is already testing an embedded DNA marker with Harriet & Henderson Yarns. Applied DNA Sciences puts strands of plant genetic material into a colorless liquid that can be blended into the yarn during manufacturing. A hand-held scanner can be used to "read" the tag at any point in the production process and, subsequently, as the yarns move along the supply-chain to apparel makers and distributors.

Applied DNA Sciences says that the way it combines unique sequences of DNA code produces a "fingerprint" virtually impossible to replicate. Its DNA tags, which will not degrade for 100 years, and which can be embedded in ink, paint, glue, polymers, and labels, are also being
promoted to the pharmaceutical industry.

The main object of testing at this juncture is to establish the economic feasibility of DNA tagging as an anticounterfeiting measure.

"
Cost-benefit analysis is essential," says PIERS Chief Economist, Mike Fusillo, "High-tech solutions may be possible, but are they economically feasible? Do the dollars you invest in them buy measurable gains?"

Fusillo notes that the U.S. Bureau of Customs and Border Protection has taken pains to keep the new tamper-evident seals for containers developed under its Customs Trade Partnership Against Terrorism – C-TPAT – relatively low-tech and low-cost. "At less than $10 a container, the seals should pay for themselves in expedited clearance and lower insurance premiums."

"For the textiles sector," he continues, "the
target cost of tagging is no more than a penny per pound of cotton ... which would work out to about $82 million annually given current cotton production estimates." And the return? Making a big dent in the $8 billion to $10 billion worth of textiles the American Textile Manufacturers Institute estimates is smuggled into the country annually.

A modest investment in PIERS commercial intelligence can yield significant returns. Companies can search the PIERS database to track their own brands and product names in order to see if their goods are being sold outside authorized channels, or involved in counterfeit trafficking. For more on how PIERS can help detect and prevent counterfeiting, diverted shipments, and breaches of contract, log on to www.piers.com/piersproducts/, or call +1 800 952 3839, ext. 7128.

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Snap Shot  Before CAFTA
  U.S. trade with Central America, which already outstrips trade with Russia and India combined, looks due for a boost. In the 10 years after NAFTA – the North American Free Trade Agreement – U.S. trade with Mexico, import and export, tripled. Now an FTA has been worked out with four CA countries. CAFTA still needs Congressional approval. Even without an FTA, the end of decades of civil strife has reopened this regional market of nearly 40 million consumers for business.

CA’s largest country, Guatemala, is the leading provider of bananas to the U.S. Top U.S. export is fabrics. (Guatemala is also the focus of the newest PIERS database. See "more Resources" at right.)

 
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