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Volume 5, Issue 3  
Opportunity Alert   Export Boosters
The 2007 National Export Strategy reports good progress on U.S. export growth . and surveys support for small and mid-sized exporters.
Strategic Hit   Port of San Diego Comes Back to PIERS®
The Port tried an alternate provider of trade data only to find critical details missing. The Port is back with PIERS, "the best option" for meeting its needs.
Hot Topic  Warning! Made in China

The high-profile recalls of pet foods and toys may represent only a fraction of imports from China, but they'll result in new regulations for importers.

Snap Shot  Home Textiles Shift
In home textiles, globalization trumps export-boosting cyclical factors (such as dollar depreciation) as production shifts away from the U.S.

More online resources for exporters

Coming this fall,
PIERS TI — the leading online source for import trade data will also provide anywhere, anytime Web access to export trade data. To learn more — and to be alerted to PIERS TI Exports product previews and introductory subscription offers — go to http://www.piers.com/
register/
— and enter the code IAW — or call +1 800 952-3839 ext. 7128.

Free Download

Click here to download the complete PIERS Sector SnapShot of Home Textiles / 2Q07, a statistical summary of U.S. trade in home textiles, including lists of the top importers and exporters, source and destination countries, and trade forecasts.

More Resources

Mission to Vietnam
The U.S. Department of Commerce announced the first cabinet-level business mission to Vietnam is scheduled for November 4-8. Vietnam is the next great opportunity for U.S. companies according to Commerce. Since the U.S.-Vietnam Bilateral Trade Agreement of 2001, two-way trade has increased from about $1.5 billion to $9.7 billion. Companies interested in participating should visit www.export.gov/vietnammission or contact the Department of Commerce's Office of Business Liaison at 202-482-1360.

Medical equipment mission
The U.S. Commercial Service will lead a medical equipment trade mission to Turkey, Jordan, and Egypt, countries that together spend over a billion dollars each year to provide increased healthcare to their citizens through modernization and upgrading of national and private medical systems. The mission is scheduled for October 24-November 1, 2007. For more information, visit the trade mission Web site or contact Lisa Huot at tel.: (202) 482-2796, e-mail: lisa.huot@mail.doc.gov.

Trade finance how-to
Commerce has issued a new Trade Finance Guide, designed to help U.S. companies, especially small and medium-sized enterprises (SMEs), learn the fundamentals of trade finance to turn their export opportunities into actual sales and to achieve the ultimate goal: to get paid for their export sales.

*Fast Follow-up: SOKUS
The South Korea-U.S. Free Trade Agreement, last issue's Hot Topic, was signed on June 30. "The U.S.-Korea FTA helps manufacturers, farmers and ranchers by eliminating nearly 95% of tariffs on bilateral trade in consumer and industrial goods within three years. Almost two-thirds of U.S. farm exports will be immediately duty-free when the FTA is implemented," Commerce Secretary Carlos M. Gutierrez said in a statement after the signing.

About PIERS

PIERS - the Port Import Export Reporting Service - was launched by The Journal of Commerce over 30 years ago as its first venture in electronic information. PIERS is the primary source of U.S. waterborne import-export trade data and a leading provider of global intelligence solutions. Businesses that operate on a global basis rely on PIERS for the information they need to identify new markets, benchmark performance and calculate market share.

To learn more about PIERS, visit http://www.piers.com/

Contact PIERS
Beth Adams,
Marketing Director
tel: +1 973 848 7151
email: info@piers.com

 

Opportunity Alert   Export Boosters

 

Last year, U.S. exports grew by 13% over 2005 to $1.4 trillion. Exports to all regions of the world showed significant growth, rising for 29 of America's top 30 trading partner countries - and reaching double-digit growth rates in such key markets as China, South Korea, Malaysia, Singapore, Mexico, India, Brazil, and the European Union. Exports comprised 11.1% of U.S. gross domestic product (GDP) in 2006 compared to 9.6% in 2002 and 5.2% 50 years ago.

These positive year-end results are from the recently released 2007 National Export Strategy, the administration's annual report on progress and new initiatives in promoting export growth. NES 2007 makes a case for continued trade liberalization in general, and Free Trade Agreements (FTAs) in particular, as a means to boosting exports [as in this graph].

NES 2007 surveys strategic private- and public-sector partnerships aimed at helping small and medium-sized companies reach export markets. [Go to page 87 in the NES 2007 pdf.]

NES 2007 also provides useful information on the burgeoning export opportunity created by the spread of e-commerce, identifying key target markets for new exporters (and listing each markets preferred search engines, online marketplaces, and payment methods). [Go to page 59 in the NES 2007 pdf.]

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Strategic Hit   Port of San Diego Comes Back to PIERS

 

"Our experience with PIERS' competitor simply did not satisfy our requirements," says Miguel Reyes of the Port of San Diego.

As Senior Maritime Trade Account Manager at the Port, Reyes is responsible for trade development and marketing cargo services as well as assuring the satisfaction of Port customers.

Reyes is specially focused on promoting San Diego to the refrigerated (reefer) trade. San Diego is the first port of entry on the U.S. West Coast for reefer ships arriving from Latin America - and offers one of the coast's few on-dock cold storage facilities.

Detailed information on waterborne shipments is essential, Reyes says, both to analyze San Diego's position vis à vis other ports, and to gauge the needs of current and potential customers. The Port has long relied on PIERS for trade information, but recently decided to try an alternate provider.

The difference was immediately apparent: "Our new provider's final product did not provide a complete representation of the reefer market in Latin America."

Reyes continues: "There wasn't sufficient information on which to base educated business decisions. Critical details - such as number of containers, ports of entry and customer names - were missing."

The Port of San Diego has renewed its relationship with PIERS, says Reyes, convinced "that PIERS offers the best option to fulfill our intelligence data needs."

To learn how PIERS can meet your global intelligence needs, log on to www.piers.com/piersproducts/, or call +1 800 952 3839, ext. 7128.

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Hot Topic   Warning! Made in China

 

In March, when the first reports of dogs and cats being sickened and killed by their food came in, Food and Drug Administration (FDA) investigators suspected an accident. They soon found that the lethal pet chow had been deliberately adulterated with melamine, an ingredient in plastics and pesticides. Processors in China added the chemical to wheat flour to boost nitrogen levels - an indicator of protein content - and so command a higher price in the export market. In the U.S., melamine wound up in feeds for poultry, hogs and farmed fish, as well as pet food.

Pet food companies recalled some 5,800 products. The FDA ultimately ordered all vegetable protein imports from China and destined for human or animal food to be held for testing. (Ordinarily, the FDA inspects about 1% of incoming cargoes under its jurisdiction.)

But the effectiveness of such FDA safeguards was called into doubt by an Associated Press investigative report that found one of every four shipments of seafood from China slipped through without inspection despite a similar FDA "import alert." The AP's primary source in the seafood investigation was PIERS import trade data. [Read the story in the Los Angeles Times.]

PIERS also helped the AP trace the unchecked route taken by toothpaste tainted with an antifreeze chemical from China through Tacoma and Seattle to the Metro State Prison in south Atlanta. [Read this story in the Washington Post.]

Through the summer, evidence mounted that China's lax regulation had produced a bumper crop of health hazards for export: formaldehyde-laced candy, lead-painted toys, incendiary space-heaters ... The U.S. Consumer Product Safety Commission reports that 60% of this year's recalled consumer products were made in China.

China has noted that the high-profile recalls represent a fraction of the $250 billion worth of goods it sent to the U.S. last year. But it also launched an overhaul of its State FDA (and, in July, executed that agency's former head for accepting bribes in exchange for drug approvals).

In Washington, legislators proposed strengthening the five-year-old country of origin labeling (COOL) law, and levying new fees on importers to fund more FDA inspections. President Bush set up an Interagency Working Group to develop plans to guarantee the safety of food and products imported into the U.S.

Post-9/11, federal law required food companies to trace products one step forward and one step back in the supply chain. The new regulation that follows this summer's scandals will surely require still more due diligence from more importers.

There are many reasons to know who's buying and selling what in the global marketplace. To learn how you can use PIERS trade data to track imports, log on to www.piers.com/piersproducts/, or call +1 800 952 3839, ext. 7128.

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Snap Shot  Home Textiles Shift
 

In home textiles, globalization trumps export-boosting cyclical factors (such as dollar depreciation). The lifting of textiles trade quotas in 2005 accelerated the shift in production capacity, already underway, from the U.S. to lower-cost regions, which not only buy less from the U.S. but also compete with U.S. producers in third markets. Here's a breakout by commodity of U.S. trade trends in this sector excerpted from the recent PIERS Sector SnapShot:

 

Source: PIERS Trade Horizons Online
For information on subscribing to this trade forecasting quarterly, call 1-800-952-3839 ext. 7035.

 

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