Measuring New Markets
|
A Gulf Coast barge company turned to PIERS for the hard data that will test the feasibility of their business model.
|
A U.S. barge company operating in the Gulf of Mexico and seeking growth opportunities turned to PIERS to gauge demand for its services from Mexico's manufacturing sector.
|
"They particularly wanted a measure sensitive enough to pick up any signs of growth in manufacturing south of the maquiladora belt along the border," explains PIERS sales representative Jeff Rabbia.
|
Mexico's southern states offer lower labor costs than the maquiladoras in the north. But the border states' proximity pays off for just-in-time manufacturing, while the south's poor road system has been an obstacle to cross-border trade. Moving cargoes by barge might just be the lowest-cost way to make Mexico's remoter regions players in the NAFTA partnership.
|
That, at any rate, is the theory ... the barge company's management turned to PIERS for the facts — hard data that would test the feasibility of their business model.
|
"PIERS cross-border database documents the commerce between the U.S. and Mexico to a highly refined degree," says Rabbia. "For our barge company client, we've been able to aggregate the data in easy-to-follow spread sheets that give them a complete grasp of an evolving situation as well as the ability to segment the data to identify the biggest players, for instance, or the strongest sectors."
|
Solid commercial intelligence is indispensable to building a sound business case — whether the aim is to attract capital, better deploy resources, or launch a new market initiative. And PIERS is the authoritative source for data on U.S. import-export trade.
|
| Learn more about PIERS Products>
|
| <Return to the application index
|
